[Update 1: To learn more about the product itself, check our the Techcrunch article on FitFu first.
[Update 2: a massive THANK YOU to the people who gave us feedback and advice on Hacker News - especially re the marketing stuff. Invaluable.]
Woohoo we finally did it! FitFu’s now available for download from iTunes here. What’s more, we’re pleased to also reveal we’re one of the Y Combinator Winter 2011 teams – we’ll give that a post of its own very shortly :)
There’s so much to tell you about FitFu – from how we hacked together a prototype on Benjie’s air hockey table, through to how we developed the character and the design [mad props to design geniuses at Despark.com - they will be featuring a lot in this blog!], through to sweaty stories of sitting in hot recording studios auditioning voice actors [thank you SomethinElse for your epic hospitality!]. Hopefully there’s something for everyone so we’ll start blogging the story soon, but first we’d love to tell you about the app… because… well… we love it and we’re really proud of what we’ve achieved!
FitFu’s a personal trainer in your pocket that encourages you to do little bits of exercise throughout the day – a great way to get your body moving and your mind alert and happy. It’s perfect at breaking up long periods of sitting whether you’re tied to your desk working on an urgent project, stuck in your armchair watching TV or can’t get to the gym due to the weather.
What makes it so good? We’ve listened to scores of users of our hit(ish) app CrunchFu (which has been #1 Health and Fitness, Top 50 app worldwide, Apple Staff Pick, O’Reilly’s Best iPhone Apps) and combined that with feedback from some of the most influential health experts in the world to enable anyone with an iPhone or iPod touch to stay active easily – anywhere! Here’s some more highlights;
Track your motion
Using the accelerometer on your iPhone or iPod Touch, FitFu gives you feedback to help you keep going and reach your goals.
Celebrate progress with friends
Friends are the key to sticking to your goals, so we’ve made FitFu social; whether you want to cheer them on, thank them for help or just compare your progress.
Discover a new way to stay motivated
The more you and your friends are active, the higher your level and the higher your points. And points mean prizes; unlock new content as you progress.
Stay active wherever, whenever
No more being tied to a games console or a gym, now you can stay active wherever you are – be that your bedroom, your office, a hotel room or in the cabin of your Mississippi boat. (Really!)
We think you’ll love FitFu and we’ve got some exciting plans for it in 2011. If you fancy supporting us on our epic journey to get the world active again, then we’d be honoured if you’d download the app from the App Store by hitting the big shiny button below:
If you’re not ready for FitFu yet, then feel free to follow us via your favourite social network: www.facebook.com/FitFu, www.twitter.com/FitFu, blog.fitfu.com and/or FitFu on YouTube. For Hacker News’ers, we’re JofArnold and BenjieGillam there.
That’s enough typing for now, I’m off to do some reps – there’s a First Personal Best of The Day bonus with my name on it ;)